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SEO Course Content


Clear Idea about Web Technologies

1. Client server technology.
2. Internet Fundamentals
3. Search Engines
4. Internet Marketing

Search Engine Optimization

1. Concentrating on Content

1.1 Websites - blogs - articles
1.2 Creating Killer Content
1.3 Best use of page elements.
1.4 Keyword Analysis

2. Navigation and Usability

2.1 Site navigation
2.2 Improving User Experience
2.3 Information Architecture

3. SEO Terminologies

3.1 PR and other Ranking benchmarks
3.2 Types of SEO practices

4. On-Page Optimization

4.1 HTML basics 
4.2 CSS basics
4.3 Meta Tags usage
4.4 Using Javascript to our Advantage
4.5 Graphics Optimization

5. Off-Page Optimization

5.1 Linking Strategies
5.2 Competitor Analysis
5.3 PR Sculpting 
5.4 Link Baiting
5.5 Professional Article Exchange
5.6 Social Book Marking and Promotions
5.7 Directory submissions

Traffic Analysis

1. Using Google Analytics
2. Tracking and improving conversions.

Misc Tools and Practices

1. Google Webmaster Tools
2. Site Map Creators
3. Browser based analysis tools
4. Social Media Promotions basics
5. Pay per Click and Banner Promotions

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