| Description :
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Required Skills:
Collaborate with stakeholders to develop clear and measurable business and testing objectives, and define test KPIs
Design, develop, and analyze A/B tests, multivariate testing, segment-based targeting, and behavioral targeting with cross-functional team involvement from product managers, designers, engineers, and marketers
Design experiments to measure the impact of new or updated product recommendations, campaigns, content, features, and digital experiences at large.
Analyze data generated by experiments and present findings to stakeholders in a clear and concise format for decision making; Create visualizations to communicate the results of statistical tests and analysis to stakeholders.
Create test roadmaps that include defining hypothesis, documenting test goals, identifying elements being tested, and creating test timing estimations and reporting; develop a Testing Calendar
Participate in hypothesis generation and validation process and clearly validate opportunities and recommend actions that can have positive improvements to user experience and financials
Develop scalable tools and techniques to evaluate experiment data and report results.
Demonstrate ownership of data integrity; Ensure that it supports the analyses and recommendations being proposed
Work closely with developers and Customer Experience teams to validate and maintain analytics and reporting for digital channels
Work with key stakeholders to integrate analytics requirements, and updates into production cycles
Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standardization practices
Participate in developing requirements for and the implementation of necessary analytics development in order to properly and accurately report on relevant KPIs
Support a data-driven culture by educating the organization on everyday uses of data as a resource
Stay apprised of best practices in analysis, testing and optimization; utilizing them in your work and disseminating them across the organization
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